Highsnobiety has since the beginning represented the link between high fashion and subcultures around the world. The Incomplete Highsnobiety Guide to Street Fashion and Culture is the story of how youth-driven movements and the music scene have infiltrated the fashion world. The book takes a deep dive into the foremost and most influential products, brands and labels that have shaped Highsnobiety's world over the past decade. In addition, the book includes, among other things, an exclusive interview with Nike CEO Mark Parker where Parker describes the Internet's effect on the sneaker culture that prevails today. The Incomplete Guide to Street Fashion and Culture immortalises stories behind prominent brands such as Supreme and COMME des GARÇONS and highlights influential designers and inspirers such as Tom Sachs, Virgil Abloh, Kanye West, A $ AP Rocky and others.
The department Highsnobiety is a mecca for men with an interest in streetwear and fashion. The publication is an extension of their strong online profile and contains both images to drool over and interesting texts to lose in.