The Classy Issue was founded in 2010 by Niclas von Schedvin and is today one of the leading inspiration blogs in fashion and lifestyle. The founder felt that there was a void for guys to be able to get quick inspiration and with their selective selection of men's fashion, street style, home decor and music, the blog has gained a large international audience. After years of success, the next natural step was for the founder to start The Classy Shop, where he foucsed om self-designed clothing and collectibles.