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Hope

Hope

In 2001, HOPE founders Ann Ringstrand and Stefan Söderberg launched their first women's collection. The brand differs from the romantic styles that characterized women's fashion at that time with clean, cool looks with clear nods to classic men's clothing and wear. Since then, HOPE has been an original and unique alternative to the traditional fashion scene. In 2017, they removed what is called women's and men's clothing and instead merged into a department, which means that they have a large range to explore. Their main purpose is to inspire and emphasize the personal style and to maintain a timeless design.

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